We’re a small business based in Utah, surrounded by the places we love, Lake Powell included. We love the water, we love good gear, and we believe that every item you pack should earn its place.

Where It Started

In 2018, we finally made our first trip to Lake Powell — and got hooked immediately. But as a newcomer to both the lake and boating, navigating 186 miles of canyon reservoir with almost no cell signal was genuinely hard. We kept having to go back to the houseboat to check the map — the only real map on the trip. We couldn’t take it on the wakeboat, couldn’t get it wet, and couldn’t fold it small enough to bring along.

That’s when the idea hit: put a full, high-resolution Lake Powell map on a towel. Something we could take anywhere on the water, reference whenever we needed it, and not have to treat carefully. It could get wet. It could get sandy. It was always with us. We’ve been doing apparel printing since 2015, so we knew we could make it beautiful and durable.

Powell Towels are designed to be ultra-absorbent, quick-drying, sand-resistant, roll down small so you can easily go anywhere adventure takes you. They’re printed with a high-resolution, high-detail map — they don’t just dry you off. They help you….

Explore deeper. Pack lighter. Dry Faster.